Uncategorized
Activision Considering All Franchises For Mobile Games
Activision would consider all its franchises for potential mobile games. The publisher has revealed the company – which is already focused on mobile devices – is ready to expand with more titles set to be developed away from traditional consoles. In an earnings call, the firm’s president and chief operating officer Coddy Johnson said: “A […]
Lucy Cooper
Activision would consider all its franchises for potential mobile games.
The publisher has revealed the company – which is already focused on mobile devices – is ready to expand with more titles set to be developed away from traditional consoles.
In an earnings call, the firm’s president and chief operating officer Coddy Johnson said:
“A third of our business is on mobile already. We have the largest mobile gaming presence in the west. So we want to build on that leadership position. We think it’s a foundation of strength to do that.”
“[Mobile] is a massive opportunity, and we think not just for ‘Call of Duty’ and not just for ‘Diablo Immortal.’ “
The success of its mobile model partly comes from its acquisition of King, the giant behind ‘Candy Crush’.
Meanwhile, the executive also pointed to the capability of such devices as technology improves, and it gives the brand more room to grow its catalogue.
He added:
“The AAA kinds of games we make are ready to work on mobile because of the improving compute and graphics capability [of the mobile devices].
“And honestly because of evolving player expectations. It’s now the case that many of the most successful global games are first-person action, strategy; those all align, as you might imagine, very well with our portfolio. [And] we have a growing ability to execute.”
You may also like
Uncategorized
Xbox Game Pass Is ‘Not A Profit Play’
Xbox Game Pass is “not a big profit play” – but forms a big part of the brand’s future. Image Source/ Bang Showbiz That is according to Xbox marketing boss Aaron Greenberg, who has explained that the company is taking a long-term view of the subscription service. Asked about people expressing fears about the Game […]
Uncategorized
Gaming Is On The Rise, Study Shows
A new study shows gaming has been on the rise amid the coronavirus pandemic. Image Source/ Bang Showbiz An increasing number of Americans are gaming more often, and on more platforms than ever before, according to a report by the NPD Group. Mat Piscatella, an NPD group analyst, said: “Video games are one of the […]
Uncategorized
Google Stadia Announces 16 New Games Includes Five Exclusives
Google has announced 16 new games for Stadia – including five exclusives. Image Source/ Bang Showbiz The tech giant has unveiled upcoming titles for its streaming service, with a number of ‘Only on Stadia’ games set as part of the lineup. Splash Damage is bringing ‘Outcasters’ – a competitive online multiplayer top-down shooter – exclusively […]