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League Of Legends Getting In-Game Ads

League of Legends’ is adding in-game ads during matches. Image Source/ Bang Showbiz In a bid to make the sporting game even more like attending the real thing, Riot Games has announced they will be adding sponsored branding around the arena when the ‘League of Legends Championship Series Summer Split’ launches on June 13. Riot […]

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League of Legends’ is adding in-game ads during matches.

Image Source/ Bang Showbiz

In a bid to make the sporting game even more like attending the real thing, Riot Games has announced they will be adding sponsored branding around the arena when the ‘League of Legends Championship Series Summer Split’ launches on June 13.

Riot is adding the branding from the various leagues taking part in the series.

In a statement, they said:

“Our aspiration is to create an environment that exudes the energy found in traditional sports and we’ll continue to work towards that goal.”

The ads will only be visible to the public, not players to “ensure that a new visual model won’t impact [players’] ability to practice and compete.”