Nintendo’s boss thinks “experimentation” is important in video games.

Image Source: Bang Showbiz 

The gaming giant’s president Shuntaro Furukawa believes his developers should be given the “freedom to try something new” and have courage to “step into unfamiliar territory”.

He said:

“Above all else, I base my decisions on the development leader’s way of thinking. Nintendo is Nintendo because of our games, characters and IP. So giving our teams the freedom to experiment with new ideas is something I strongly agree with. Expansion can’t happen without the freedom to try something new, and the courage to step into unfamiliar territory.”

And Furukawa feels it is important to embrace new technology too, in order to find more ways to entertain their fans.

He added:

“Not just streaming, but any kind of new technology, whether that is going to be appealing to the consumer or not really depends on the quality of the experience that we can provide. Nintendo continues to search for new ways to enhance the fun that people can have through their gaming experience.”

The Nintendo Switch is the company’s best-selling game console and the president believes that is due to its “aura of friendliness”.

Furukawa told Time magazine:

“It’s the nice, friendly console. Its whole aura is one of friendliness, and it feels more inviting to non-gamers, or non-traditional gamers or players. When it came down to the decision of where we would launch, it felt like the right emotional fit.”